3 key strategies to attract tenants to commercial property

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As the comfort of the home has become a big reason to work from home, leaders are tasked to find ways of attracting their employees into the office, thus a demand for premium and A-grade building spaces are reshaping the corporate real estate market. According to a study by Savills, incorporating amenities and features can increase tenant interest by up to 45%. As a landlord, this presents many opportunities to answer to the needs of the increasing amount of organisations who rent workspace.

Date
April 12, 2024
Topic
News and update

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Create a community hub

The workplace should be more than a place to work - it should become more of a community hub; drawing people together and fostering social connections. One great way to attract people is to create a hub: it could be central café or canteen area, or an outdoor space (ideal in warmer weather). This is not only a great convenience for employees but creates opportunities for them to network with other tenants (if it's a multi-let building, or other colleagues).

 

Providing end of trip facilities (such as secure bike storage and showers) for tenants to use can not only be a great ESG initiative in encouraging people to use non-motorised transport to commute to their workspace, but also promotes wellbeing and higher productivity levels.

Smart building technology

Organisations are placing increasing value on personalised, highly-functional and innovative work environments that are supported by state-of-the-art technology that can assist with gathering and analysing data on behaviour patterns, utilisation rates and ESG performance, providing valuable insights for both them as the tenant, and you as the landlord. Systems such as IBOS (Intelligent Building Operating System) are designed to enable the automation and optimisation of building operations, such as energy usage. By employing these systems, you are not only increasing the attractiveness of the space to potential tenants, but giving you visibility on how best to optimise and improve the building's systems to get the maximum return on investment as a landlord.

Upgrade environmental performance

The UK government has set an ambitious goal to achieve a net-zero carbon emission by 2050, and the aim to improve energy efficiency in commercial properties by establishing a minimum EPC rating of B by 2030 is part of this commitment. But this isn't only about conforming with the law - making improvements in advance demonstrates a commitment to sustainability and efficiency, that tenants are increasingly looking for.

Implementing energy-saving and energy-producing initiatives such as installing solar panels, or incorporating smart building technologies, not only reduces the operational costs but also will align with tenants ESG missions. Furthermore, by introducing sustainability initiatives such as waste reduction programmes or promoting green transportation options and putting in place facilities to support these, will enhance the appeal of your property, as well as contributing positively to the environment and community at large.

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Landlords must present themselves as 'problem-solvers' of the needs of tenants, as opposed to providers of space, to successfully attract tenants and maximise their ROI.

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