Designing for Creativity | Listen & Analyse

Smarter Workspace Series

The Smarter Workspace Series has been designed to educate and inform like-minded people on the benefits of office design, and the influence it can have on creativity and productivity. This series features Nigel Oseland, a Workplace Strategist, Environmental Psychologist and International Speaker. We are going to explore Nigel’s ideas through six blog posts on how to design your office to maximise creativity in the workplace.

Listen and Analyse

When researching how to encourage your inner-creative side, there are theories aplenty. When it comes to the workplace, there are a lack of studies on how design can trigger or support creativity. We have the obvious ways to inject creativity, the bean bag seats and slides, but do we really believe this is what makes a creative workplace? Nigel Oseland strips the design concept back to the core. Creativity should begin by listening to your employees, analysing the type of people that work for your business and understanding the company culture.

When asking the seminar group where they are most creative, answers such as ‘in the shower’, ‘in bed’ or ‘at the gym’ were highlighted. These locations are all out of the office and the majority of them, in solo company. Listening and acting upon how your employees work most efficiently can deliver an office design that is fine-tuned to support their requirements.

Another consideration is the time your employees spend in each area. Are people constantly working at their desks, or is the desk space vacant for 40% of the week and the project rooms in demand? Workplace consultancy can be a good investment if you are unsure. It will highlight the lack of use of certain areas which could be transformed to a creative hub. Flexibility is a joint facet to nurturing a creative environment. ‘Working from home’ every Tuesday is now not considered as flexible, but choosing when and where the working day is performed and supporting this with specialised areas for focus or collaborative work could be a key action step. There is a need for both solo activity and collaboration to work together, and your office design should be adaptable to both types of working.


Click here for Post Two – The Fundamentals of Design


Woodhouse can help identify your needs and build a space that is fine-tuned to support your organisation, whether you are looking for functionality or innovation. For more than 40 years we have been helping organisations achieve high-quality workspaces that are crafted to the needs of their company. To find out more about how we can deliver your smarter workspace, please call 01707 255300 for a friendly chat with one of the team, or send an email here and we will in touch shortly.